When a new generation of virtual reality headsets were described as "empathy machines," I produced two pioneering virtual reality films that enabled people everywhere to immerse themselves in the beauty and splendor of Conservation International’s ocean and forest.
Challenge:
As climate change continues to ravage ecosystems, success stories like Conservation International’s work in the Bird's Head Seascape and Amazonia can be inspiring beacons of hope.
Yet these remote locations defy familiarity. Most people will never experience their power and beauty, particularly those in the government offices and boardrooms where decisions that affect our climate are made.
If only we could would put these place within reach for more people they might do more to protect the nature that protects us.
Solution:
Working with VR production company Here Be Dragons, I championed creation of the first story-based underwater virtual reality film, “Valen’s Reef” and it’s Amazonia follow-up, “Under the Canopy.” Both films bring conservation to life with immersive storytelling told through the eyes of the local communities who steward nature.
Virtual reality required architecting a unique distribution campaign to reach policymakers, business leaders and funders, but also advocates in the general public. An innovative plan combined small group viewings at events, like the IUCN World Conservation Congress, with an investment in paid social media promotion and email marketing.
"Valen's Reef" was a finalist for the Shorty Social Good Awards. We then produced "Under the Canopy," using virtual reality to transport viewers to the Amazon river basin. Together, these films helped foster greater empathy for the communities that are so vital to Conservation International's work around the world.
